I have a knack for discovering what makes you unique and finding fresh, engaging ways to present your story to the world.
From imagery and photo editing to video and various content formats, I leverage AI to structure everything while adding a personal touch that aligns perfectly with your unique company culture.
Copywriting is all around us
whether it's in blogs, video scripts, or social media posts. I focus on helping you discover your unique voice, setting you up to achieve results more quickly.
I am a deeply creative professional with a passion for storytelling, uniquely blending innovative ideas with analytical insight to help clients and organizations stand out. My curiosity about human behavior and diverse cultures drives me to explore the "why" behind people's actions, allowing me to uncover compelling narratives that resonate with audiences.
I take pride in my ability to adapt and embrace change, aligning my goals with those of my clients and colleagues. This flexibility enables me to take ownership of my contributions and consistently exceed expectations. My expertise spans marketing strategy, campaign management, and interpersonal communication, ensuring that I deliver results while fostering meaningful relationships. Whether through captivating campaigns, engaging visuals, or thoughtful written content, I strive to tell stories that inspire and connect.
George, South Africa (Remote)
Remote
Johannesburg, South Africa (In Office)
Manager & Co-founder, Georgetown.
“ If you've ever seen a half-decent photo of our band and thought, “Wow, they almost look like they have their lives together,” you can thank Irmela
Her creativity, professionalism, and eye for detail shine through in every project.
She's fun to work with, goes the mile with preparation and always brings fresh ideas. She truly understands how to visually represent who we are as a band “
Owner, Dear Vegan
“ I had the pleasure of working with Irmela for a shoot featuring my vegan food line, and I couldn't be happier with the results. From the start, her professionalism, creativity, and eye for detail stood out. She truly understood my brand’s values—clean, plant-based, and vibrant—and translated that beautifully into every image.. From the beginning, she totally got my vision, clean, fresh and brought that to life in every shot.
The photos turned out so good. Bright, colorful, and super appetizing without feeling over-edited or staged. She made the food look as delicious as it tastes (which isn’t always easy with plant-based dishes!).
The photos were not only visually stunning but also conveyed the freshness and quality of my dishes. The styling was thoughtful, and the lighting really brought out the natural colors and textures of the food.
I would highly recommend Irmela to anyone looking for compelling, high-quality visual content. “
